Digital Marketing Specialist at Cross Border Talents in Lagos

Job title: Digital Marketing Specialist at Cross Border Talents in Lagos

Company:

Job description: Job DescriptionCross Border TalentsDigital Marketing Specialist – Hybrid
Cross Border Talents • Lagos • via Talent.comFull-time
Apply on Talent.comJob description
Position : Digital Marketing SpecialistLocation : Lagos, NigeriaWork Model : Hybrid – 2 days onsiteJob Type : Full-timeSalary : NGN 300,000 per monthExpected Start Date : ImmediateJob Overview :We are seeking a Digital Marketer with Specialization in Digital Ads to join our clients team and drive performance across their digital advertising channels. In this role, you’ll be responsible for creating, managing, and optimizing paid media campaigns across platforms like Google Ads, Meta, and more. Youll work closely with marketing and creative teams to develop data-driven strategies, analyze campaign performance, and continuously improve results. This is a great opportunity to work with modern advertising tools, contribute to high-impact campaigns, and help grow the brand through smart, results-oriented media buying.Key Responsibilities :

• Plan, create, and optimize digital advertising campaigns across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and Twitter.
• Conduct keyword research, audience segmentation, and A / B testing to improve campaign performance.
• Monitor ad spend and ensure campaigns are running within budget while maximizing ROI.
• Develop and execute retargeting strategies to improve conversion rates.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Stay up to date with trends in digital advertising and implement best practices.

Qualifications :

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Proven experience in digital advertising.
• Proficiency in Google Ads, Meta Business Suite, and other PPC platforms.
• Strong analytical skills and experience with ad performance metrics.
• Certification in Google Ads or Meta Ads is a plus.
• Ability to work independently and collaboratively in a hybrid work environment.

Expected salary:

Location: Lagos

Job date: Wed, 30 Apr 2025 22:06:09 GMT

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