Crown Interactive delivers innovative, cost-effective, service aggregation solutions to the Telecom, Media and Technology-based sectors. Starting in 2005, this London-based business has gained ground-breaking expertise integrating business systems with evolving information technology.
We are recruiting to fill the position below:
Job Title: Head of Marketing & Communications
Location: Lagos
Employment Type: Full-time
Job Objective
- Are you passionate about steering the future of software solutions through innovative marketing and communications?
- Are you excited about leading the marketing, communication and product design road mapping initiatives and staying ahead of industry trends?
- Are you ready to champion cross-functional collaboration and liaise between departments to ensure alignment?
- At Crown interactive, we are seeking a strategic and results-driven Head of Marketing and Communication to lead our brand positioning, marketing strategy and communication efforts.
- This role will be responsible for driving awareness, engagement, and demand for our software products through effective branding, storytelling, and multi-channel marketing. The ideal candidate will have a deep understanding of B2B SaaS marketing, product positioning, and digital communication strategies.
Key Roles and Responsibilities
Marketing Strategy & Execution:
- Develop and execute the overall marketing strategy aligned with business goals.
- Lead go-to-market strategies for new product launches and feature releases.
- Oversee content marketing, product design, demand generation, and performance marketing efforts.
- Analyze market trends, customer insights, and competitor activities to guide positioning.
Digital Marketing & Campaigns:
- Plan and execute multi-channel campaigns across digital platforms (SEO, SEM, social media, email marketing, etc.).
- Monitor and optimize marketing performance using analytics tools and KPIs.
- Collaborate with the sales team to generate high-quality leads and improve conversion rates.
Team Leadership & Stakeholder Collaboration:
- Lead and mentor a team of marketers, content creators, and communication specialists.
- Work cross-functionally with product, sales, and customer success teams to ensure unified messaging.
- Manage marketing budgets and ensure cost-effective spend allocation.
Brand & Communication Management:
- Own the company’s brand strategy and ensure consistent messaging across all channels.
- Oversee corporate communication, public relations, and media engagement.
- Drive internal communications to align employees with company goals and values.
- Manage crisis communication and reputation management when necessary.
Experience and Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is a plus.
- 3+ years in digital marketing
- Excellent written and verbal communication skills
- Excellent multitasking and project management skills
- Minimum of 7–10 years of marketing experience, with at least 3 years in a leadership role.
- Proven experience in B2B marketing, preferably in a SaaS or enterprise software company.
- Bachelor’s degree or equivalent experience in Marketing
Required Skills and Competencies:
- Strong understanding of digital marketing tools and metrics (Google Analytics, etc.).
- Strong leadership, team management, and stakeholder engagement abilities.
- Creative mindset with strong project management skills
- Excellent written and verbal communication skills.
- Ability to think strategically and execute tactically.
Perks & Benefits:
- Competitive salary and performance-based incentives.
- Sales referral bonus incentives
- Flexible work arrangements
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail
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