Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia.
The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.
We are recruiting to fill the position below:
Job Title: Regional Sales Manager (RSM)
Location: Port Harcourt, Rivers
Employment Type: Full-time
Job Description
- The Regional Sales Manager (RSM) will be responsible for leading and managing the sales operations within the South-South region of Nigeria. The role requires a proven leader with a strong background in sales strategy, market development, team leadership, and distributor management.
- The RSM will drive revenue growth, build strong customer and distributor relationships, and ensure consistent achievement of sales targets across the assigned region.
Key Responsibilities
- Develop and execute regional sales strategies to achieve and exceed company sales targets.
- Lead, motivate, and manage the regional sales team to deliver on objectives, ensuring capability development and high performance.
- Identify and expand business opportunities by building strong relationships with distributors, key accounts, and trade partners.
- Drive promotional and trade marketing initiatives within the region in collaboration with the marketing team.
- Ensure compliance with company policies, pricing guidelines, and business ethics.
- Provide leadership in resolving market challenges, customer complaints, and operational issues within the region.
- Support succession planning by coaching and developing regional sales talent.
- Monitor, analyze, and report on regional sales performance, market trends, and competitor activities.
- Oversee effective distribution, merchandising, and market penetration strategies across all sales channels.
- Ensure proper territory coverage, route-to-market execution, and adherence to sales processes.
Requirements
- Bachelor’s degree in Business Administration, Marketing, or a related field (MBA is an added advantage).
- Minimum of 10 years’ progressive sales experience in FMCG or related industries.
- Excellent leadership, communication, and negotiation skills.
- Strong analytical skills with the ability to interpret data and make sound business decisions.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Willingness to travel extensively within the region.
- At least 3 years’ proven experience as a Regional Sales Manager or equivalent role.
- Strong knowledge of the South-South Nigeria market with established relationships is an added advantage.
- Demonstrated success in managing distributors, key accounts, and sales teams.
Competencies:
- Strategic thinking and execution
- Negotiation and influencing skills
- Business acumen and result-driven mindset
- Team leadership and people management
- Market and customer orientation
How to Apply
Interested and qualified candidats should send their CV to: [email protected] CC: [email protected] using the Job Title as the subject of the email.
Application Deadline 15th October, 2025.
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