Wemy Industries is one of the foremost indigenous and oldest established manufacturers in Lagos, Nigeria. We specialize in producing baby diapers, feminine sanitary napkins/pads, panty liners, adult diapers, maternity pads, under pads and baby wipes under the umbrella brand names of ‘Dr. Browns’ and ‘Nightingale’
We are recruiting to fill the position below:
Job Title: National Sales Manager
Location: Lagos, Nigeria (with frequent nationwide travel)
Industry: FMCG
Reports To: Sales Director
Job Summary
- The National Sales Manager will be responsible for developing and executing the company’s sales strategy to achieve revenue and market share objectives across Nigeria.
- This role involves overseeing regional sales managers, managing distributors and key accounts, leading a national sales team, and driving business growth for all hygiene product lines.
Key Responsibilities
- Develop and implement national sales strategies aligned with overall business objectives.
- Analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth.
- Establish sales targets by region, product line, and distribution channel.
- Identify and onboard new distributors, wholesalers, and institutional clients.
- Negotiate contracts, pricing structures, and sales terms with major clients and partners.
- Work closely with marketing to design promotional campaigns that increase brand visibility and market penetration.
- Define clear KPIs, track performance, and ensure consistent achievement of sales targets.
- Conduct regular field visits and performance evaluations.
- Facilitate training and capacity building for the sales team on product knowledge, negotiation, and customer relationship management.
- Provide management with periodic reports on sales performance, market trends, and forecast updates.
- Offer actionable insights to guide production planning and marketing strategies.
- Coordinate with marketing for brand-building activities and new product launches.
- Liaise with R&D and quality teams for product improvement based on market feedback.
- Manage relationships with distributors, ensuring optimal stock levels and sales performance.
- Monitor distributor activities, performance, and compliance with company policies.
- Conduct periodic business reviews with distributors and regional sales representatives.
- Support distributors with sales training, marketing materials, and trade incentives.
- Lead, mentor, and motivate a team of regional sales managers and field sales executives.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven track record in managing distributors and achieving sales growth in a fast-moving consumer goods environment.
- Experience in diaper, Underlay pad, sanitizing wipes, or related hygiene product lines is highly preferred.
- MBA or postgraduate degree in Sales/Marketing (an added advantage).
- Minimum of 10 years of sales experience in the FMCG or hygiene products industry, with at least 5 years in a managerial or national role.
Compensation & Benefits
- Competitive salary and performance-based incentives.
- Official vehicle and travel allowances.
- Health and insurance benefits.
- Annual bonus based on achievement of business objectives.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email
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