Goonite (NG) Hygiene Product FZE is a fast-growing manufacturing and distribution company known for its premium brands: Lebrace Diapers and Besense Sanitary Pads located in Lekki axis.
We are recruiting to fill the position below:
Job Title: Area Sales Manager
Locations: Lagos Mainland, Ajah – Lagos and Ogun
Employment Type: Full-time
Job Overview
- We are seeking an experienced and dynamic Area Sales Manager to drive sales and market growth for Goonite (NG) Hygiene Product FZE within the Abuja region.
- The ideal candidate will possess strong sales acumen, a deep understanding of the consumer goods industry, and the ability to develop and execute strategies that increase product distribution, brand visibility, and revenue growth.
- This is an exciting opportunity for an individual with a passion for sales and a commitment to delivering exceptional customer experience.
Key Responsibilities
- Sales Strategy and Execution: Develop and implement effective sales strategies to achieve business goals, expand market share, and enhance brand recognition for the company’s product in the assigned Area.
- Ensure consistent product availability and visibility in key channels — open markets, supermarkets, pharmacies, and modern trade.
- Strengthen distribution structure by developing capable sub-distributors and retail partnerships.
- Team Management: Lead, mentor, and motivate a team of sales representatives and Territory sales managers to meet and exceed sales targets while maintaining high levels of customer satisfaction.
- Monitor and manage distributor sales performance, stock levels, and order cycles.
- Drive both primary (distributor) and secondary (retail) sales within the coverage area.
- Identify new sales opportunities and expand numeric distribution in target locations across Lagos Mainland and Ajah.
- Market Analysis: Conduct market research to identify opportunities for business expansion, understand customer needs, and stay ahead of competitors in the market.
- Customer Relationship Management: Build and maintain strong relationships with key accounts, distributors, and retailers to ensure long-term business partnerships and consistent product availability.
- Inventory Management: Work closely with logistics and inventory teams to ensure product availability, timely delivery, and accurate stock management.
- Compliance and Reporting: Ensure all sales activities comply with company policies, industry regulations, and ethical standards while maintaining accurate records and reports for management review.
- Provide accurate and timely sales reports, stock updates, and market feedback.
- Analyze performance trends and recommend actionable strategies to improve territory results.
- Sales Performance Monitoring: Track and report on sales performance, including key performance indicators (KPIs), and provide actionable insights to management for continuous improvement.
- Training & Development: Train and develop sales staff in product knowledge, selling techniques, and customer service to enhance overall team effectiveness.
- Promotions and Merchandising: Oversee promotional activities and merchandising initiatives to increase brand visibility and sales in retail outlets across the region.
Qualifications
- Bachelor’s degree in business administration, Marketing, or related field.
- Strong knowledge of the Abuja market, customer demographics, and distribution channels.
- Excellent communication, negotiation, and interpersonal skills.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- Proficiency in Microsoft Office Suite.
- Minimum of 2+ years of experience in sales, with at least 1 year in a leadership role within the consumer goods, FMCG industry (experience in diapers or sanitary products is highly preferred).
- Proven track record of achieving sales targets and managing a sales team effectively.
How to Apply
Interested and qualified candidates should send their updated CV to: [email protected] using the Job Title as the subject of the email
Application Deadline 14th November, 2025.
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