Job title: B2B Marketing Lead Job at the People Practice
Company:
Job description: The People Practice – Our client is a leading all-in-one fraud and compliance platform for financial institutions and fintech.They are recruiting to fill the position below:Job Position: B2B Marketing LeadJob Location: Lagos
Employment Type: Full-timeJob Summary
- We are looking for a data-driven, execution-focused B2B Marketing Lead who will own and optimize the organization’s marketing efforts to accelerate customer acquisition and expansion.
- The ideal candidate will have experience in B2B SaaS marketing, demand generation and content marketing, with a strong understanding of how to attract and engage compliance professionals, financial institutions, and fintech.
- This role requires a combination of strategy, creativity, and hands-on execution to build and scale marketing programs that drive measurable business impact.
Responsibilities
Growth & Demand Generation:
- Develop and execute customer acquisition strategies to increase inbound leads and sales pipeline.
- Optimize marketing funnels and campaigns to improve lead conversion rates through email marketing, LinkedIn, SEO, and paid campaigns.
- Leverage data-driven insights to experiment with low-cost, high-impact growth tactics.
- Develop and manage account-based marketing (ABM) campaigns for key enterprise prospects.
Thought Leadership & Content Strategy:
- Own and execute the organization’s content strategy, including blog posts, whitepapers, newsletters, case studies, and reports.
- Create compelling narratives that position the organization as a thought leader in AML, fraud prevention, and compliance.
- Manage and grow the organization’s LinkedIn presence, engaging compliance professionals with high-value content.
- Collaborate with subject matter experts to develop industry reports, guides, and insights.
Event & Community Marketing:
- Plan and execute webinars, closed-door roundtables, and compliance summits to generate leads and build brand authority.
- Drive engagement in the organization compliance community, fostering discussions around AML, fraud prevention, and regulatory compliance.
- Work closely with the sales team to leverage events for lead generation and brand positioning.
Marketing Analytics & Optimization:
- Track, analyze and report on key marketing metrics, including MQLs, SQLs, and campaign performance.
- Continuously test and refine marketing strategies based on performance data.
- Manage marketing automation and CRM tools to streamline lead nurturing and customer engagement.
Qualifications
- Candidates should possess a B.Sc Degree
- 3+ years of experience in B2B marketing, growth marketing, or demand generation, preferably in SaaS, fintech, or regtech.
- Proven ability to drive customer acquisition through content, digital marketing, and lead generation strategies.
- Strong understanding of financial institutions, fintech and compliance professionals.
- Data-driven mindset with expertise in Google Analytics, HubSpot (or similar CRM), and marketing automation tools.
- Self-starter with a track record of success in fast-paced, resource-constrained environments.
- Experience in compliance, AML, or regulatory tech marketing and building B2B communities from scratch.
- Experience with LinkedIn marketing, SEO, email marketing, and paid campaigns.
- Ability to collaborate cross-functionally with sales, product, and customer success teams.
- A track record of marketing SaaS products to financial institutions.
- Experience scaling marketing in an early-stage startup.
Must have skills:
- Strong communication and collaboration skills.
- Excellent attention to detail, creativity, and storytelling skills.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
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Expected salary:
Location: Nigeria
Job date: Wed, 07 May 2025 05:37:05 GMT