Job title: Brand Manager (OTC) Job at DKT International
Company: DKT INTERNATIONAL
Job description: DKT International is a social marketing organization whose core mission is the provision of safe and affordable options for family planning and HIV prevention.We are recruiting to fill the position below:Job Position: Brand Manager (OTC)
Job Location: LagosJob Description
- DKT Nigeria is set to recruit Brand Manager (OTC). We have a challenging and inspirational mission to improve family planning in Nigeria through social marketing and promotion/ distribution of our products.
- The Brand Manager will play a pivotal role in shaping and managing brand identity of assigned brand (s), ensuring its / their resonance with the target audience and contributing to overall business growth.
- Expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.
Summary of Responsibilities
Brand Strategy Development:
- Develop and execute comprehensive brand strategies aligned with company objectives.
- Conduct market research to identify consumer trends, preferences, and competitive landscape.
- Monitor market trends, research competitor activities and identify opportunities or key issues.
- Preparation of brand marketing plan, brand sales analysis, and follow-up for strategic implementation.
- Responsible for brand/category building, liaising with agencies, identifying business partnerships and organising promotional activities aimed at achieving KPIs.
Campaign Planning and Execution:
- Plan, and coordinate marketing campaigns to enhance brand visibility and goal achievement.
- Collaborate with cross-functional teams to ensure campaign alignment and consistency.
- Monitor campaign performance, analyze data, and recommend optimization strategies.
Brand Identity and Messaging:
- Develop and maintain a consistent brand voice, messaging, and visual identity.
- Ensure all brand communications maintain the desired brand image and values.
- Create and manage brand guidelines for internal and external stakeholders.
- Drive content creation for social media marketing (including Facebook, Twitter, all social media, blog, website, etc.) for the brand.
Product Launch and Promotion:
- Support the development of brand strategies for new product launches.
- Create impactful product messaging and collateral for promotional activities.
- Monitor market response and adapt strategies as needed.
Stakeholder Collaboration:
- Collaborate closely with the design team to create compelling visual assets.
- Work with sales and marketing teams to align brand initiatives with sales objectives.
- Engage with external partners and agencies to execute branding initiatives.
Market Analysis and Insights:
- Monitor market trends, consumer behaviour, and industry developments.
- Translate market insights into actionable strategies for brand growth.
- Conduct regular competitor analysis to identify opportunities and challenges.
Brand Performance Evaluation:
- Measure and analyze the effectiveness of branding efforts.
- Prepare reports on brand performance and sales
- Make data-driven recommendations for continuous brand improvement.
Qualification/Experience
- University degree in health science, business administration, or any related field
- At least five years of relevant working experience as a brand manager preferably in the FMCG or OTC industry.
- Sales oriented and driven.
- Highly creative with the ability to think out of the box.
- Up-to-date with the latest trends and marketing practices.
- Excellent communication skills (oral and written)
- Advanced presentation and analytical skills
- Strong social media knowledge and presence
- Proficiency in Microsoft Office suite programs – Microsoft Word, PowerPoint,h and Excel.
Method of Application
Interested and qualified candidates should send their CV to: using “Brand Manager (Ethical)” as the subject of the email.
Expected salary:
Location: Nigeria
Job date: Sun, 01 Jun 2025 22:22:30 GMT