Promasidor – We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.
We are recruiting to fill the position below:
Job Title: Category Manager
Location: Lagos
Job Objectives
- The Category Manager is responsible for managing and developing strategies based on in-depth understanding of market trends.
- The role drives category performance through data-driven analysis, market insights, and effective stakeholder / cross functional collaboration.
- They will develop category plans that align with company objectives and deliver profitable growth.
- The Category Manager will also serve as a key partner to sales, manufacturing and supply chain teams to ensure right product quality, optimal product placement, pricing, promotions, and distribution strategies.
Key Responsibilities
Category Strategy Development:
- Develop and execute comprehensive category strategies that support the overall business objectives.
- Lead long-term planning, innovation pipelines, and category expansion initiatives.
- Work with 3rd party agencies, media and digital team to develop compelling campaigns and content that drive category growth.
- Conduct thorough market analysis and competitor benchmarking to identify growth opportunities.
Market and Consumer Insights:
- Analyze consumer behavior, market trends, and category performance using data from internal and external sources (e.g. Nielsen, Kantar, IPSOS).
- Monitor competitor activities and adjust strategies accordingly to maintain a competitive advantage.
- Leverage insights to identify opportunities for new product development, range optimization, and market penetration.
Product Development and Innovation:
- Identify opportunities for innovation and new product launches, collaborate with product development.
- Oversee product lifecycle management, including product rationalization, renovation, and discontinuation where necessary.
- Ensure the category portfolio meets customer needs, market demand, and aligns with company objectives.
Pricing, Promotion, and Merchandising:
- Drive pricing strategies that optimize profitability while maintaining market competitiveness.
- Collaborate with merchandising teams to ensure proper in-store execution, product placement, and shelving strategies.
- Partner with sales teams to develop promotional plans that drive consumer engagement and retail execution.
Sales and Financial Management:
- Work closely with the sales team to ensure the successful execution of category initiatives across key accounts and retail partners.
- Track and report on category performance, adjusting strategies as needed to meet financial targets.
Cross-Functional Collaboration:
- Act as the central point of contact for all matters related to the assigned category.
- Work with supply chain & manufacturing teams to ensure product availability and efficient inventory management.
Leadership and Team Development:
- Provide leadership, mentorship, and coaching to brand managers and Assistant brand managers.
- Promote a collaborative and performance-driven culture within the team and across departments.
- Drive best practices in category management and share knowledge.
Financial scope:
- Responsible for effective and efficient management of category allocated budget with monthly status reporting.
Education & Experience
- Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field. A master’s degree (MBA) is preferred.
- Proven experience in developing and executing category strategies that drive profitable growth.
- Strong experience in working with market data and analytics tools
- CIM Level 6 or higher or other relevant certifications
- Minimum of 7 years’ experience in marketing / brand management, product management, or a related role, with a focus on FMCG.
Knowledge and Skills:
- Strong commercial acumen with an ability to interpret data and develop actionable insights.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Proficiency in Microsoft Office (Excel, PowerPoint).
- Excellent negotiation, communication, and presentation skills.
- Strong leadership and project management skills.
Personal Attributes:
- Self-motivated
- Analytical
- Articulate – verbal and written.
How to Apply
Interested and qualified candidates should:
Click here to apply
Leave a Comment