Job title: Chief Marketing Officer
Company: Adexen
Job description: Job descriptionJob Introduction
Adexen has been mandated by a leading player in the Nigerian Oil & Gas industry to recruit an experienced Chief Marketing Officer (CMO). The position is based in Nigeria.ResponsibilitiesSales & Marketing Management
- Develop and oversee the implementation of sales and marketing strategies to ensure alignment with business goals
- Lead the execution of integrated marketing campaigns and product launches
- Ensure compliance with corporate marketing policies and ethical standards
- Source and manage third-party marketing service providers, ensuring cost-efficiency and performance
- Monitor and report on key performance indicators (KPIs), ensuring marketing efforts drive measurable results
- Drive customer engagement strategies to enhance market share and customer satisfaction
- Coordinate promotional and advertising activities to support sales goals
Sales Strategy & Planning
- Formulate annual and quarterly sales plans aligned with corporate objectives
- Oversee pricing strategies, product positioning, and go-to-market planning
- Lead market research initiatives to evaluate trends, competitor strategies, and customer needs
- Collaborate with finance to develop and monitor marketing and sales budgets
- Provide strategic recommendations to the executive team based on market intelligence
Branding & Advertising
- Build and execute brand development strategies to increase visibility and market presence
- Ensure brand consistency across all touchpoints and communications
- Manage external agencies and media partners to develop compelling advertising content
- Analyze the effectiveness of branding campaigns and optimize performance based on insights
- Stay abreast of market trends, emerging platforms, and consumer behavior to inform strategy
Team Leadership & People Management
- Lead, mentor, and manage the performance of the marketing and sales team
- Foster a high-performance culture through goal setting, coaching, and development
- Ensure alignment between cross-functional teams to deliver on key objectives
Client Relationship & Business Development
- Maintain strong relationships with key clients and stakeholders
- Act as lead negotiator in key contract discussions
- Identify new business opportunities and develop strategies for market penetration
- Ensure exceptional customer service and retention across key accounts
Health, Safety & Compliance
- Ensure adherence to all safety, environmental, and organizational policies
- Promote a culture of safety and compliance within the department
- Report and address near-misses or incidents in line with HSE procedures
Desired Skills and Experience
- Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field (mandatory)
- Master’s degree (MBA or equivalent) is a strong advantage
- Experience:
- Minimum of 15 years of progressive marketing and sales experience, including at least 7 years in an executive leadership role
- Proven track record of success in the oil & gas (downstream) or FMCG industry
- Skills & Competencies:
- Strong leadership, strategic thinking, and analytical skills
- Expertise in brand development, marketing analytics, digital platforms, and CRM systems
- Excellent communication, negotiation, and stakeholder management abilities
- Financial literacy with experience in budgeting, forecasting, and ROI analysis
Expected salary:
Location: Nigeria
Job date: Sun, 04 May 2025 22:18:59 GMT