Job title: Country Manager
Company: Platinum Careers
Job description: Job Description:COUNTRY MANAGERJOB DESCRIPTIONThe Country Manager (CM) is responsible for driving the company’s business growth, commercial success, and operational efficiency in Nigeria. The role has P&L responsibility and a high degree of autonomy in commercial and marketing strategies while maintaining alignment with group-wide objectives. The CM will act as the local face and brand champion of the business, representing the company in industry events, media, and key stakeholder engagements.Key focus areas include customer acquisition, airline partnerships, strategic alliances (e.g., banks, telcos), and regulatory compliance. The CM must balance scaling the business profitably.This is a hands-on leadership role, requiring deep market insights, entrepreneurial drive, and the ability to work across multiple functions and geographies in a fast-paced, collaborative organization.RESPONSIBILITIESResponsibilities include but are not limited to:Commercial Growth & Market Expansion● Develop and execute a growth-focused commercial strategy tailored to the Nigerian market.● Identify key customer segments and optimize marketing channels (both online and offline) for acquisition and retention.● Drive strategic partnerships with airlines, banks, telcos, and other stakeholders to unlock new revenue streams.● Market Positioning & Competitive Analysis: Conduct ongoing market research and competitive analysis to position the organisation as a market leader.● Negotiate commercial agreements with airlines to ensure competitive pricing and exclusive offers.● Lead the product development, expansion and optimization of B2B2C channels.● Oversee and evaluate marketing efforts (in collaboration with HQ), ensuring measurable ROI.P&L Management & Operational Excellence● Own P&L responsibility, ensuring sustainable revenue growth and cost management.● Develop and oversee commercial budgets, ensuring efficient allocation of resources.● Monitor and enforce strict cost control, while identifying new monetization opportunities.● Ensure regulatory compliance, corporate governance adherence, and risk mitigation.● Work closely with HQ teams (Finance, Tech, Operations) to optimize local execution.● Tax & Compliance Oversight: Ensure adherence to tax laws, labor regulations, and industry-specific legal requirements in Nigeria.Leadership & People Management● Lead and oversee the local team (~40 staff), ensuring a high-performance, accountable and positive work culture.● Ensure high employee engagement, fostering a transparent, performance-driven culture.● Ability to manage and align diverse teams across different backgrounds and skill sets● Identify and develop high-potential employees to ensure leadership continuity and internal talent pipeline growth.● Drive talent acquisition and retention strategies to ensure a strong, motivated team.Technology & Product Alignment● Define and advocate for the local product vision, ensuring alignment with market needs.● Work with HQ’s tech teams to ensure platform enhancements meet local requirements.● Champion automation and process efficiencies, reducing manual dependencies.● Serve as the brand champion at industry events with media, industry groups and other stakeholders● Any other duties as assignedSKILLS AND REQUIREMENTS● Strong commercial background, with expertise in marketing strategy, pricing, and business development.● Proven P&L management experience, with a track record of growing businesses profitably.● Entrepreneurial mindset with the ability to operate independently in a fast-moving, complex environment.● Experience in leading multi-functional teams, both directly and in a matrix reporting structure.● Deep understanding of local consumer behavior, marketing trends, and offline-to-online adoption.● Expertise in relationship management and deal negotiation, particularly with airlines and corporate partners.● High analytical skills with experience in budgeting, cost control, and financial reporting.● Exposure to e-commerce, fintech, travel, or high-growth tech businesses preferred.● Strong grasp of regulatory compliance in Nigeria is advantageous.EDUCATIONAL QUALIFICATIONS● Essential – Bachelor’s or Masters Degree in Business Administration, Marketing, Finance, Economics or a related field● Preferred/Advantageous – Certifications in Leadership, Digital marketing, E-Commerce or Strategic Management● Industry-Specific – Experience in E-Commerce, Travel, Tech Startups, Fintech● Strong grasp of Data Analytics, Market Trends, and Digital Transformation● Knowledge of regulatory frameworks and corporate governance in NigeriaPERSONAL COMPETENCY REQUIREMENTS● High energy and execution focused.● Data-driven and strong analytical skills.● Strong negotiation and deal-making abilities.● Entrepreneurial, self-starter mentality.● Hands-on leadership style with strong people management skills.● Strong communication skills and stakeholder management.● Open-mindedness and adaptability, with an ability to prioritize.KEY RELATIONSHIPS/INTERACTIONS● Internal: Marketing, Operations, Finance, Global Flight Supply, Dev Teams● External: Airlines, Regulatory Authorities, Strategic Partners
Expected salary:
Location: Lagos, Lagos State
Job date: Mon, 24 Feb 2025 01:48:15 GMT
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