Job title: Digital & Product Marketing Manager Job at Renda Limited
Company:
Job description: Renda Limited – We use technology to solve logistics problems and connect businesses and individuals to easy, fast and cost-effective logistics services. Our solution is a one-stop platform for all procurement, warehousing, distribution, inventory management, last-mile haulage & delivery, and fulfillment needs.We are recruiting to fill the position below:Job Position: Digital & Product Marketing Manager
Job Location: Lagos
Employment Type: Full TimeJob Summary
- The Digital/Product Marketing Manager is responsible for developing and executing digital marketing strategies to increase online visibility, attract and convert target audiences, and drive product adoption.
- This role focuses on leveraging SEO, PPC, social media, email marketing, and paid advertising to create compelling campaigns that boost engagement and lead generation.
- The ideal candidate will have a strong background in digital marketing, product positioning, and data-driven decision-making to enhance brand awareness and ensure the right audience understands our organization’s value proposition.
Key Responsibilities
Digital Marketing & Lead Generation:
- Develop and execute integrated digital marketing campaigns across SEO, PPC, social media, email marketing, and content marketing.
- Manage online advertising and paid media strategies to optimize Return on Ad Spend (ROAS).
- Analyze and optimize marketing efforts using Google Analytics, CRM tools, and marketing automation platforms.
- Implement conversion rate optimization (CRO) strategies to improve lead generation and customer acquisition.
- Oversee social media management, ensuring consistent brand messaging, engagement, and audience growth.
Search Engine Optimization (SEO) & Website Optimization:
- Optimize content for search engines to enhance organic search rankings and website traffic.
- Conduct keyword research, on-page SEO, link-building, and technical SEO audits.
- Analyze website traffic, user behavior, and bounce rates to improve digital experience and conversions.
Product Marketing & Positioning:
- Develop compelling product messaging, positioning, and value propositions to differentiate Renda in the market.
- Conduct market research and competitive analysis to understand customer needs and industry trends.
- Collaborate with product and sales teams to create sales enablement tools, product collateral, and go-to-market strategies.
- Plan and execute product launches and marketing campaigns to increase awareness and adoption.
Content & Campaign Management:
- Develop and manage landing pages, webinars, and case studies to support lead nurturing and demand generation.
- Create and optimize lead generation campaigns to attract and convert qualified prospects.
- Develop email marketing automation workflows for lead nurturing and customer retention.
- Manage content marketing strategies, including blog posts, whitepapers, and video content, to engage potential customers.
- Implement A/B testing and performance tracking to continuously improve campaign effectiveness.
Cross-Team & Stakeholder Collaboration:
- Work closely with operations and commercial teams to equip them with the right content and product knowledge.
- Gather customer feedback, testimonials, and insights to refine product positioning and messaging.
- Partner with design and development teams to ensure digital assets align with brand guidelines.
- Collaborate with external agencies, freelancers, and influencers to amplify digital marketing efforts.
Key Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, product marketing, or growth marketing.
- Strong knowledge of SEO, PPC, paid media, and marketing automation tools.
- Hands-on experience with Google Analytics, CRM software, and social media advertising.
- Proven ability to develop and execute lead generation and demand generation campaigns.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent copywriting, storytelling, and communication skills.
- Experience in technology, logistics, or e-commerce marketing is a plus.
Method of Application
Interested and qualified candidate should send their CVs to: using the Job Position as the subject of the mail.Similar JobsHottest JobsJob SeekersEmployersTools & ResourcesConnect with usCustomer Care
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Expected salary:
Location: Nigeria
Job date: Sun, 27 Apr 2025 01:18:14 GMT