Job title: Growth Creative Strategist (Meta-First) – Nigeria
Company: Talent Hackers
Job description: Your MissionSource and turn raw customer insight into scroll-stopping Meta ads that meet—or beat—our NC-ROAS and retention targets before a single dollar hits the ad account. You’ll mine the voice of the customer, craft high-conversion concepts, and run an AI-powered workflow that keeps fresh creative shipping and old winners refreshed.Core Responsibilities#What You OwnWhat “Great” Looks Like1DTC Growth Fundamentals MasteryApplies deep performance-marketing theory to every brief—e.g. customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency/scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA). Spots positioning gaps others miss and crystallises them into clear “why buy now” angles.2Audience & Insight Research EngineRuns a repeatable insight loop that taps multiple source types: post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit/TikTok/Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends. Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers.3Concept EngineShip 5–10 validated ad concepts per brand, per week—each with hook, angle, asset list, and success metric.4Copy & Script CraftWrite punchy headlines, primary text, and video scripts that beat control CTR/CAC on ≥ 30 % of tests.5Creator & Asset ProductionSource, brief, and manage creators/designers so assets land on time and on spec; close feedback loops in < 48 hrs.6AI-First Workflow BuilderDeploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by ≥ 25 %.7Test Roadmap & ReportingMaintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard.Must-Have Skill Set
- 5 + yrs profitably driving growth for DTC brands (≥ $50 k/mo spend) with a creative-led, funnel-first approach.
- Mastery of performance-marketing fundamentals (see #1 above).
- Portfolio of ads that materially lowered CAC—plus a clear breakdown of why they worked.
- Relentless VOC miner: comments, UGC, surveys, customer calls, competitor ads.
- Advanced ChatGPT / Gen-AI prompting to 10× concept volume and ideation speed.
- Fluent in growth math: NC-ROAS, MER, cohort LTV.
- Google Sheets power-user; can own a multi-brand performance tracker.
- Clear, concise English—written and spoken.
Nice-to-Have
- Meta Blueprint / TikTok / Google Ads certs.
- Comfortable with Slack & Gmail workflows.
- Experience building internal SOPs or playbooks.
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Location: Nigeria
Job date: Fri, 18 Jul 2025 07:45:11 GMT