Job title: Growth Lead
Company: eRecruiter Nigeria
Job description: Job Description:Our client is one of the leading skill-based daily fantasy sports platforms that provides a unique and different approach to traditional sports betting and they are looking for a Growth Lead to take ownership of user acquisition, retention, and revenue growth. This role requires a data-driven mindset, a strong understanding of performance marketing, and the ability to lead experiments that drive scalable growth.Role OverviewYou must be a creative person and an exceptional out-of-the-box thinker. The company is built different, and so is the brand. They’re building a unique, unorthodox, irregular, and fun brand.As the Growth Lead, you will be responsible for building and executing strategies that accelerate the company growth. You will define and optimize the user funnel, lead performance marketing initiatives, and implement scalable acquisition and retention strategies. You must be comfortable running data-driven experiments, collaborating with product and engineering teams, and iterating based on key growth metrics.Key Responsibilities
- Develop and execute user acquisition strategies, leveraging paid ads, partnerships, influencer marketing, and organic channels.
- Lead growth experiments to optimize conversion rates, user activation, and retention.
- Analyze marketing performance, track key growth metrics, and iterate based on data insights.
- Own and optimize the full user funnel from acquisition to activation and retention.
- Collaborate with product and engineering teams to enhance the user experience and drive engagement.
- Implement referral and viral growth strategies to maximize organic reach.
- Manage and optimize ad spend across platforms like Meta, TikTok, and Twitter.
- Stay ahead of industry trends in fantasy sports, performance marketing, and growth tactics.
Job Requirements
- 3+ years of experience in growth, performance marketing, or a similar role.
- Strong analytical skills, with experience using tools like Google Analytics, Customer io, Mixpanel, or Amplitude.
- Experience in digital advertising, including running and optimizing paid campaigns.
- Ability to run A/B tests and iterate based on data insights.
- Deep understanding of acquisition, activation, and retention metrics.
- You must have a strong understanding of and passion for sports, specifically football.
Why You Should Join our client’s Team:
- You get to work with smart and talented individuals who are enthusiastic about doing great work and being part of something with incredible potential.
- Medical coverage ensuring your well-being.
- Gym Membership
- Bonuses.
- You’ll take on challenges that’ll help you grow.
- The gaming landscape is full of exciting and interesting opportunities, and you’ll be part of a team doing dope stuff and exploring the possibilities within.
Expected salary:
Location: Lagos, Lagos State
Job date: Tue, 25 Mar 2025 03:15:58 GMT