Head, Modern Trade & E-Commerce

Job title: Head, Modern Trade & E-Commerce

Company: Alan&Grant

Job description: Job Description:Our client specializes in the promotion and distribution of premium spirits in Nigeria, focusing on delivering quality, authenticity, and innovation.Job SummaryThe Head of Modern Trade & E-Commerce will be responsible for developing and executing strategies that drive sales, market share, and profitability in modern retail and digital marketplaces.This role demands a strong understanding of premium beverage retail dynamics, digital commerce trends, and the ability to lead high-performing teams.Key Responsibilities

• Develop and execute integrated Modern Trade and E-Commerce strategies to achieve revenue, volume, and market share targets.

• Build and maintain strong partnerships with key modern trade customers, including supermarkets, hypermarkets, convenience stores, specialty liquor retailers, and e-commerce platforms.

• Negotiate annual trade terms, promotional agreements, and joint business plans with strategic accounts and online partners.

• Lead execution of in-store and online visibility, activations, and merchandising in line with brand guidelines.

• Work closely with Marketing to design both trade and digital campaigns that resonate with premium spirits consumers.

• Analyze sales data, online metrics, and market insights to identify growth opportunities and optimize performance.

• Manage, coach, and develop the Modern Trade & E-Commerce team to deliver against KPIs.

• Monitor competitor activity and market trends (both offline and online) to inform strategic decisions.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.

• Minimum of 7–10 years’ sales experience, with at least 4 years in a senior Modern Trade and/or E-Commerce leadership role, preferably in premium beverages or FMCG.

• Strong network within retail, liquor, and e-commerce platforms.

• Proven track record in negotiation, trade marketing, e-commerce growth, and driving profitable sales

• Excellent analytical, leadership, and communication skills.

• Ability to thrive in a fast-paced, performance-driven environment.

Expected salary:

Location: Lagos, Lagos State

Job date: Wed, 13 Aug 2025 06:14:18 GMT

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