1Techlink is a dynamic technology-driven company powering multiple ventures aimed at transforming how Africans live, learn, trade, and transact.
With a strong presence in e-commerce (Qwikkie), Edutech (1Techlink Academy), and Finance (Loans and POS Services), we are redefining the digital experience across sectors.
We are recruiting suitable candidates to fill the position below:
Job Title: Head of Marketing
Location: Sabo,Yaba – Lagos
Employment Type: Full-time
Reporting to: Chief Vision Officer (CVO)
Job Summary
- The Head of Marketing will lead and drive the overall marketing strategy across all 1Techlink business units.
- This includes overseeing branding, digital marketing, customer acquisition, public relations, and growth marketing initiatives.
- The ideal candidate is a results-oriented strategist with strong leadership skills, capable of turning vision into measurable growth, while maintaining a consistent brand message across all platforms.
Key Responsibilities
Strategy & Leadership:
- Develop and execute comprehensive marketing strategies aligned with company goals and business unit objectives.
- Lead the marketing team and oversee agency/vendor relationships.
- Provide marketing insights and reports to executive leadership for strategic decisions.
- Set clear KPIs for each campaign and business line, ensuring effective ROI tracking.
E-commerce (Qwikkie):
- Plan and execute customer acquisition and retention campaigns across digital platforms.
- Collaborate with product and sales teams to grow vendor and customer adoption.
- Drive performance marketing (SEM, display ads, influencer campaigns) to increase app downloads and transactions.
- Optimize marketplace visibility through SEO, partnerships, and promotions.
Edutech (1Techlink Academy):
- Lead outreach campaigns to drive course enrollments and brand awareness.
- Collaborate with the academic and tech teams on landing pages, webinars, and email marketing.
- Drive tutor recruitment and educational partnerships.
Performance Metrics (KPIs)
- Customer acquisition and retention rates across all verticals
- ROI on marketing campaigns
- Lead conversion rates
- Market share and revenue contribution
- Career growth in a rapidly expanding tech ecosystem.
- Website and app traffic growth
- Social media engagement and brand visibility
Qualifications and Requirements
- Bachelor’s Degree in Marketing, Communications, Business Administration, or related field (MBA or certifications are a plus).
- Experience with marketing automation tools, data analytics, and CRM platforms.
- Excellent communication, leadership, and stakeholder management skills.
- Creative, analytical, and hands-on approach to marketing.
- 5–10 years of marketing leadership experience, preferably in tech, e-commerce, or fintech sectors.
- Proven success with multi-channel marketing strategies and performance marketing.
Team Management & Development:
- Recruit, train, and mentor high-performing marketing professionals.
- Manage team performance, budgets, and timelines.
- Foster a culture of creativity, experimentation, and accountability.
Loans and POS Business:
- Design campaigns to promote loan offerings and POS device deployments.
- Ensure regulatory-compliant financial messaging and transparency.
- Build trust in financial products through storytelling and social proof.
Branding & Communications:
- Ensure consistent brand messaging across all customer touchpoints and business units.
- Oversee PR initiatives, press releases, and corporate communication.
- Manage social media strategies, community engagement, and content calendars.
Key Competencies:
- Strategic Planning and Execution
- Data-Driven Decision Making
- Campaign Management
- Leadership & Team Building
- Strong Copywriting & Communication Skills.
- Digital & Performance Marketing
- Brand Management & Positioning
Salary
N500,000 – N700,000 / month.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail
Application Deadline 30th August, 2025.
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