Saro Agrosciences is the flagship company of Saroafrica International group and was established in 1991. Saro Agrosciences has grown into a leading player in the agriculture industry. We are passionately committed to empowering the Nigerian farmer with superior agro-inputs like crop protection products, seeds, fertilizers, and knowledge that will enable these farmers to increase their yield and livelihood in a sustainable manner
We are recruiting to fill the position below:
Job Title: Head of Marketing
Location: Ibadan, Oyo
Employment Type: Full-time
Job Purpose
- To develop and implement marketing strategies, campaigns, and product positioning for crop protection solutions (herbicides, insecticides, fungicides, seed treatments, etc.), ensuring alignment with company objectives.
- The role drives market penetration, product adoption, and brand visibility, while supporting sales teams and engaging with farmers, offshore collaborators, and stakeholders.
Key Responsibilities
Strategic Planning & Market Development:
- Develop and execute marketing strategies for crop protection products to increase market share and profitability.
- Support product launches, lifecycle management, and positioning strategies.
- Collaborate with R&D and regulatory teams to align marketing with product registration timelines.
- Prepare and monitor the spending of approved Marketing budget
- Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
Branding & Promotion:
- Build strong brand identity and awareness for company products.
- Design and manage promotional campaigns (advertising, events, digital marketing, demo plots, farmer field days).
- Develop marketing materials (brochures, technical bulletins, social media content, presentations).
- Work with Marketing agency on media objectives and creative material development and production.
Channel & Stakeholder Engagement & Team Management:
- Work closely with distributors, dealers, and agro-input retailers to drive product distribution and availability.
- Organize training for sales teams, distributors, and farmers on product use and stewardship.
- Build strong relationships with farmer associations and government agencies.
- Oversees the career and progression of staff of the unit through proper JD development, supervision, trainings and appraisal.
Sales Support & Revenue Growth:
- Provide marketing intelligence and product knowledge to sales teams.
- Develop sales enablement tools and promotional schemes to drive demand.
- Monitor product performance and ensure achievement of sales and margin targets.
Research and Development Activities:
- Provide strategic direction for new products, service and solution development working with team members in R & D unit.
Team Capacity Building:
- Building capable successors for critical roles within the unit
- Development with appropriate Capacity development programme for associates within the unit working with Human Resources Manager
Data & Reporting:
- Track marketing ROI, campaign effectiveness, and customer satisfaction.
- Provide regular market updates, forecasts, and competitor intelligence to management.
- Ensure compliance with industry regulations and product stewardship guidelines.
Qualification and Expertise
- Minimum of a second-Class upper University degree, preferably in Agriculture, Agronomy, Crop Science, Agribusiness, or Marketing (MBA is an added advantage or business, marketing, or management).
- Market Information Gathering, data analysis and result presentation
- Strong understanding of crop production, pest management, and farmer practices.
- Proven ability in strategy development, product management, and marketing campaign execution.
- Excellent communication, negotiation, and leadership skills.
- Familiarity with regulatory requirements in agrochemicals is an asset.
- 5 – 7 years of experience as a Marketing Manager either in in marketing within agrochemicals, agribusiness, or crop protection industry or in an FMCG environment
- Knowledge of commodities marketing, route to market, and products promotion
- Age Requirement: 32 – 42 Years.
Key Skills & Competencies:
- Strategic thinking & business acumen.
- Relationship management & stakeholder engagement.
- Digital marketing knowledge (social media, CRM, precision ag tools).
- Ability to work cross-functionally with sales, technical, and regulatory teams.
- Strong analytical and research skills.
- Creativity & innovation in marketing approaches.
How to Apply
Interested and qualified candidates should:
Click here to apply
Application Deadline 10th October, 2025.