Job title: Head of Marketing Job at De Koolar Nigeria Limited
Company: De Koolar Nigeria Limited
Job description: De Koolar Nigeria Limited is a 100% owned indigenous HVAC Company with over two decades of industry experience. We are leading Nigerian manufacturers and suppliers of a range of Ice Block Making Machine, Cold room, Blast Freezer, Display Chiller Fridge, Industrial Ovens, Refrigerators and Air Conditioners, among other domestic and industrial heat transfer equipment. Our services include all aspects of design, installation, maintenance and repairs of domestic, commercial and industrial systems.We are recruiting to fill the position below:Job Position: Head of MarketingJob Location: Agege, Lagos
Employment Type: Full-timeJob Summary
- The Head of Marketing will be responsible for the strategic development, implementation, and oversight of De Koolar’s national marketing, sales, and customer engagement efforts.
- This role will drive business growth through demand generation, strategic brand positioning, and performance marketing while leading a cross-functional team across physical and digital channels.
- The ideal candidate must be an experienced marketing leader with a proven track record in selling physical engineering/manufactured products, leading distributed teams, and using data to drive decisions.
Key Responsibilities
Strategic Marketing & Business Growth:
- Design and execute a national marketing and sales strategy that drives revenue, brand visibility, and market expansion.
- Identify and pursue market opportunities in new sectors and geographies, including agriculture, logistics, healthcare, and FMCGs.
- Develop annual marketing plans and sales forecasts aligned with corporate goals and expansion targets.
- Monitor competitor activities, market trends, and customer feedback to proactively adjust strategies.
Leadership & Team Management:
- Lead and manage the Business Development Executives and Officers across all regional offices (North, South-West, South-East, etc.).
- Supervise and align the efforts of the Digital Marketing and Customer Relationship teams to ensure integrated customer outreach.
- Build and maintain a high-performance marketing department through clear KPIs, regular coaching, and team development.
Brand & Digital Strategy:
- Oversee the company’s online presence across all platforms – website, SEO/SEM, social media, paid ads, and email marketing.
- Champion the storytelling and brand positioning strategy of De Koolar as a leading innovator in cold storage and engineering solutions.
- Collaborate with content creators, designers, and IT to ensure messaging consistency across digital and offline channels.
Customer Relationship Management:
- Ensure the ERP/CRM system is effectively utilized to track leads, conversions, customer communications, and satisfaction.
- Guarantee the accuracy and daily reporting of customer data and insights across all channels and branches.
- Design programs for customer retention, referral programs, and after-sales engagement.
Sales Enablement:
- Serve as the Lead Corporate Sales Executive responsible for initiating and closing high-value B2B deals with corporate clients, distributors, government bodies, and institutions.
- Personally manage and grow strategic accounts, ensuring long-term client satisfaction and repeat business.
- Work hands-on with the Business Development Executives, Officers, Digital Marketers, and Customer Relationship Officers — all of whom are involved in direct sales — to coordinate sales activities across physical and digital channels.
- Design and deliver training, pitch tools, sales scripts, and customer engagement strategies to equip all front-line sales staff for performance excellence.
- Provide senior-level oversight of major project quotations, contract negotiations, and deal finalization.
- Monitor and report weekly/monthly sales performance across branches and product lines.
Key Performance Indicators (KPIs)
- Monthly and quarterly sales target achievement by region and product.
- Number and value of corporate B2B deals closed.
- Growth in qualified leads generated (offline and digital).
- Customer satisfaction and retention scores.
- Accuracy and timeliness of CRM data reporting.
Qualifications and Requirements
- Bachelor’s Degree in Marketing, Engineering, Business Administration, or related field (Engineering/Technical background is a strong plus).
- 5-8 years of progressive experience in marketing, preferably in manufacturing, engineering, or B2B sectors.
- Proven experience leading a national marketing or sales team with measurable results.
- Strong grasp of traditional and digital marketing tools, CRM platforms, and analytics tools (e.g., Google Analytics, ERP Dashboard, Google Ads, SEO & Display).
- Excellent leadership, communication, and people management skills.
- High integrity, result-oriented mindset, attention to detail, and a drive to break barriers.
Method of Application
Interested and qualified candidates should send their CV to: using the Job Position as the subject of email.
Expected salary:
Location: Agege, Lagos State
Job date: Wed, 09 Jul 2025 02:02:13 GMT