Acabado Products is a fast-growing manufacturing company that produces essential raw materials for bakers and confectioners, including top-quality icing sugar and food colours. We are committed to delivering healthy, high-quality, and affordable products that help our customers create beautiful, delicious baked goods.
We are recruiting to fill the position below:
Job Title: Marketing and Sales Manager
Location: Ikeja, Lagos
Employment Type: Full-time (Onsite)
Reports To: Managing Director / CEO
Supervises: Sales reps, marketers including digital, and customer success teams
Job Summary
- The Marketing and Sales Manager will lead and execute strategies to increase visibility, generate leads, drive sales, and grow customer loyalty for both physical and digital products.
- This individual will plan campaigns, manage sales reps, execute digital marketing, and convert leads into paying customers across multiple channels.
Key Responsibilities
Sales Strategy & Execution:
- Develop and implement sales plans for Acabado Products (B2B and B2C).
- Supervise and support sales reps and distributors to hit monthly targets.
- Create and manage sales funnel for courses (webinars, email follow-ups, WhatsApp automation).
- Drive revenue from new and existing customers in Nigeria and the diaspora.
Team Management:
- Lead weekly marketing/sales meetings and manage a growing team.
- Train and onboard sales reps, marketers, and content assistants.
- Set KPIs for team and hold weekly reviews.
Content & Brand Management:
- Oversee content creation for Instagram, TikTok, Facebook, LinkedIn, and WhatsApp Status.
- Coordinate product photography, testimonials, and user-generated content.
- Supervise graphics, reels, email newsletters, and lead magnets for brands.
Marketing Strategy:
- Plan and execute marketing campaigns (Facebook/Instagram Ads, WhatsApp, SEO, email, etc).
- Promote courses through landing pages, organic content, and ads.
- Manage marketing calendars, seasonal campaigns, launches, and promotions.
- Create and manage WhatsApp and email marketing funnels for customer follow-up.
Reporting & Optimization:
- Track and report on KPIs: CAC, ROI, conversion rates, sales per channel, lead volume, etc.
- Analyze marketing campaigns and suggest improvements.
- Prepare monthly performance reports for management.
- Other marketing and sales task that would yield positive result and significant ROI
Qualifications
- 6–7 years in marketing and sales (preferably FMCG, e-commerce, or digital products)
- Solid knowledge of Facebook/Instagram Ads, landing pages, and funnels
- Strong team leadership, content strategy, and reporting skills
- Comfortable with Canva, Meta Business Suite, Google Sheets, WhatsApp automation tools
- Bonus: Experience working with diaspora markets.
- Experience with Coaching/course-selling brands.
How to Apply
Interested and qualified candidates should send their CV and cover letter to: [email protected] using the Job Title as the subject of the mail
Application Deadline 7th August, 2025.
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