Job title: Marketing Associate
Company: eRecruiter Nigeria
Job description: Job Description:Job Overview:
Our client is a premier luxury gifting company that specializes in curating exceptional gifts for corporate and lifestyle occasions. Their brand is known for elegance, sophistication, and exclusivity, offering a range of high-end hampers, bespoke gift boxes, and premium gifting solutions.They are looking for a creative, experienced and results-driven Marketing Associate that can plan and execute strategic marketing initiatives that enhance brand visibility, drive customer engagement, and increase sales. The ideal candidate will be responsible for executing strategic marketing campaigns across multiple channels, have a deep understanding of luxury branding, content creation, digital marketing, and event marketing, ensuring their presence in the gifting industry continues to grow.Job Responsibilities:Brand & Marketing Strategy Execution
- Assist in the development and execution of comprehensive marketing campaigns to promote their luxury gifting solutions, utilizing ATL, BTL, and TTL marketing channels.
- Ensure brand consistency across all marketing materials, digital platforms, and customer touchpoints.
- Collaborate with the sales team to create personalized marketing strategies for high-net-worth individuals, corporate clients, and general business objectives.
- Track and analyze the effectiveness of marketing campaigns, providing data-driven insights and recommendations.
Digital Marketing & Social Media Management
- Develop and manage content strategies for their social media platforms (Instagram, LinkedIn, Facebook, and others), ensuring engaging and visually compelling posts.
- Plan and execute paid digital advertising campaigns, including social media ads, Google Ads, and retargeting strategies.
- Engage with online communities, respond to inquiries, and build relationships with followers to increase brand loyalty.
- Monitor digital analytics and report on social media performance, optimizing content based on engagement insights.
Content Creation & Brand Storytelling
- Develop high-quality content, including social media posts, blog articles, email newsletters, and website updates.
- Collaborate with designers, photographers, and videographers to create visually stunning marketing assets.
- Write compelling product descriptions, promotional copy, and captions that align with their luxury brand tone.
Event Marketing & Brand Partnerships
- Plan and execute marketing activities, private gifting showcases, luxury events, collaborations, and brand activations with premium brands.
- Identify and establish partnership opportunities with high-end hotels, corporate clients, fashion brands, luxury service providers, and event organizers to enhance brand exposure.
- Implement direct marketing strategies, such as VIP client engagement, corporate gifting demonstrations, and exclusive invitation-only experiences.
- Execute retail promotions and pop-up store activations to enhance customer engagement.
- Represent the company at networking events, exhibitions, and trade shows to expand brand visibility.
- Manage event logistics, invitations, and promotional materials to ensure successful brand representation.
Public Relations & Influencer Collaborations
- Work with media outlets, lifestyle bloggers, and influencers to drive brand awareness.
- Assist in drafting press releases, coordinating PR campaigns, and managing influencer partnerships.
- Build relationships with key media contacts to secure brand features in luxury and corporate publications.
Market Research & Competitive Analysis
- Monitor industry trends, competitor strategies, and luxury gifting insights to keep the company ahead in the industry.
- Provide recommendations on product innovations, packaging enhancements, and emerging marketing trends.
- Provide insights to refine marketing strategies and enhance their positioning in the market.
- Track and report marketing performance, ensuring ROI-driven decisions.
Administrative
- Manage and maintain accurate records of sales, marketing, and customer interactions.
- Collaborate with the operations team to ensure seamless delivery of products and services.
RequirementsJob Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-3 years of experience in marketing, preferably in luxury retail, corporate gifting, or premium lifestyle brands.
- Strong knowledge of ATL, BTL, and TTL marketing strategies.
- Solid understanding of digital marketing, social media management, and brand storytelling.
- Proficiency in content creation, copywriting, and visual aesthetics.
- Excellent knowledge of Google Analytics, SEO, paid advertising, and email marketing.
- Strong event coordination and public relations skills.
- Exceptional communication, organization, and project management abilities.
- Passion for luxury branding, high-end retail, and premium gifting experiences.
Expected salary:
Location: Lagos, Lagos State
Job date: Thu, 13 Mar 2025 08:48:41 GMT