James Hope University, Lagos, is a premier postgraduate institution dedicated to nurturing the next generation of business leaders, industry professionals, and high intellectual achievers. We offer cutting-edge programs and world-class facilities, providing our students with an unparalleled learning experience.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lekki, Lagos
Employment Type: Full-time
Job Summary
- We are seeking a creative, results-driven, and strategic Marketing Manager to lead the development and execution of comprehensive marketing strategies that drive student recruitment, enhance brand visibility, and support the University’s growth objectives.
- As part of the Marketing and Communications team, you will play a key role in ensuring that James Hope University’s message reaches the right audiences in the most impactful way.
Key Responsibilities
- Strategy Development: Lead the creation and execution of innovative marketing strategies to increase awareness and drive engagement with prospective students, faculty, and partners.
- Campaign Management: Oversee integrated marketing campaigns across digital, print, and social media platforms. Track and measure performance to optimize campaigns.
- Market Research: Analyze market trends, competitor activity, and audience insights to inform marketing strategies.
- Collaboration: Work closely with admissions, alumni relations, and academic departments to align marketing efforts with institutional goals and student needs.
- Budget Management: Manage marketing budgets effectively, ensuring resources are allocated to high-impact activities.
- Reporting & Analytics: Monitor and report on marketing performance metrics, providing actionable insights to senior leadership.
- Brand Management: Ensure consistency and alignment with the University’s branding and messaging across all communication channels.
- Content Creation: Work with internal teams to develop engaging content, including blog posts, social media content, email newsletters, and promotional materials.
Key Requirements
- Education: A Degree in Marketing, Communications, or a related field is preferred.
- Experience: Minimum of 5 years in marketing, with at least 2 years in a leadership or management role, preferably within the education sector or a related field.
Skills:
- Strong expertise in digital marketing (SEO, PPC, social media, email marketing)
- Proficiency with marketing tools and platforms (Google Analytics, Adobe Creative Suite, HubSpot, etc.)
- Ability to think strategically and execute tactically
- Proven experience in campaign management, content creation, and analytics
- Excellent written and verbal communication skills
Attributes:
- Highly organized with an ability to manage multiple projects simultaneously
- Creative thinker with a data-driven approach to decision-making
- Collaborative and proactive in building relationships across teams
- Passion for education and a genuine interest in enhancing the student experience.
Why Join James Hope University?
- Work in a dynamic and supportive environment where your work makes an impact.
- Access to professional development opportunities and career growth.
- A competitive salary and benefits package.
- Be part of a team that’s shaping the future of higher education and student success.
How to Apply
Interested and qualified candidates should send their CV and a cover letter outlining why you are the ideal candidate for this role to: [email protected] using the Job Title as the subject of the email
Application Deadline 15th May, 2025.
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