Job title: Marketing Manager (Fashion & Retail Brand) Job at TalentSquare
Company: Talentsquare
Job description: TalentSquare – Our client, a premier children’s Fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.They are recruiting to fill the position below:Job Position: Marketing Manager (Fashion & Retail Brand)Job Location: Lagos Mainland, Lagos
Job Type: Full timeJob Description
- As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.
Job Summary
- The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.
- This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration.
- The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.
Key Responsibilities
- Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.
- Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.
- Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.
- Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.
- Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.
- Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.
- Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.
- Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.
- Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA is a plus).
- Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.
- Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.
- Proficient in digital marketing tools, analytics platforms, and CRM systems.
- Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.
- Highly collaborative, organized, and results-driven, with strong project management skills.
- Experience working in consumer-focused retail environments with high brand expectations is preferred.
Salary
NGN 1,000,000 – NGN 1,200,000 / Month.
Expected salary: 200000 per month
Location: Nigeria
Job date: Sat, 12 Jul 2025 03:42:24 GMT