Job title: Marketing Officer
Company: CareerBuddy
Job description: Job Description:We’re looking for a Marketing Officer who’s ready to drive growth and put our client at the forefront of clean energy conversations across the country. This role is for a hands-on marketer who’s as comfortable strategizing as they are rolling up their sleeves to create content, launch campaigns, and track performance. If you’re driven by impact and ready to power a greener future, this is your moment.Who are we searching for?
- You’re a creative strategist who understands both the art and science of marketing.
- You’re a digital-native with hands-on experience in content creation, SEO, and analytics.
- You’re results-driven and data-minded—you let performance metrics guide your next move.
- You’re a great communicator who can tell a compelling story across channels.
- You’re adaptable and proactive, thriving in fast-moving, startup-style environments.
Your responsibilities…Strategic Marketing & Business Growth
- You will develop and execute strategic marketing plans that drive user growth and revenue.
- You will define our client’s positioning, messaging, and value propositions for core audiences.
- You will conduct market research to identify trends, competitors, and expansion opportunities.
- You will build and manage PR campaigns and cultivate media relationships.
- You will manage SEO and SEM campaigns to boost visibility and rankings.
- You will leverage insights from analytics to optimize campaign performance and ROI.
- You will monitor and manage marketing budgets to ensure cost-effective execution.
Digital Marketing & Content Execution
- You will lead content creation across blogs, email campaigns, social media, and digital ads.
- You will execute digital marketing strategies across multiple channels including paid media, partnerships, and webinars.
- You will monitor campaign metrics such as conversion rates and CAC to guide future strategies.
- You will collaborate with creative teams to ensure strong visual identity and branding.
- You will oversee website performance and landing page optimization to improve user experience.
- You will manage both outbound and inbound strategies to drive lead generation and customer engagement.
To be considered, you should have
- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in digital/product marketing (startup or tech experience preferred)
- Strong knowledge of digital tools including Google Ads, Analytics, SEMrush, Ahrefs, or Moz
- Excellent content creation and storytelling skills
- Ability to work across teams, manage multiple projects, and meet tight deadlines
- Analytical mindset with a bias for action and experimentation
- Self-starter attitude with strong ownership of outcomes
Why this role matters…Solar energy is the future, but finding the right solution is still too complex for many. Your work will simplify the process, build trust and accelerate clean energy adoption across Nigeria.Challenges you may face in this role…
- Building brand visibility in a competitive and evolving renewable energy market
- Balancing big-picture growth strategy with hands-on marketing execution
- Managing limited startup resources while pushing for strong ROI
The goodies…
- Competitive salary
- Health insurance (HMO)
- Pension plan
- Opportunities for professional development and training
- An inclusive, supportive culture that values innovation
Expected salary:
Location: Lagos, Lagos State
Job date: Tue, 27 May 2025 22:15:37 GMT