Job title: Product Marketing Manager
Company: Renmoney
Job description: Who we areWe’re a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experience.We are the place for you, ifYou’re excited about technology and the future, and you’re looking for a place to learn and grow. You care a lot about detail and pride yourself in impeccable execution. You are adept at identifying, assessing, mitigating, monitoring and reporting risks, and ensuring controls are working effectively. You are ready to work extremely hard, at a fast pace, to achieve audacious goals. You love to speak up, ask questions and are comfortable challenging anyone or any idea.The positionWe’re looking for a Product Marketing Manager with a strong execution mindset – someone who can lead launches, drive cross-functional GTM plans, and deliver measurable results across all our products and marketing initiatives.This is not a traditional PMM role. You’ll act as a launch owner and project driver, working across teams to bring products, promos, features, and campaigns to life. Your mission is to turn strategy into action and results.You’ll work closely with Product, Growth, Brand, Lifecycle, Content, Analytics and other teams to execute best-in-class go-to-market plans that are fast, focused, and customer-driven. This role also expects hands-on usage of AI tools to improve speed, personalization, analysis, and creative execution across all marketing workstreams.Requirements
- Own and execute GTM strategies for product launches, feature rollouts, special campaigns, and promos
- Translate business and product goals into clear execution plans with defined messaging, audience, and channels
- Coordinate cross-functional stakeholders and lead timelines, approvals, and delivery to launch
- Partner with Brand, Growth, and Lifecycle teams to localize messaging and content across channels
- Develop product positioning and value propositions tailored to customer segments and use cases
- Use AI tools (e.g., ChatGPT, Midjourney, Notion AI, etc.) to enhance planning, content generation, A/B testing, performance reviews, and creative brainstorming
- Track performance of each launch – define success metrics, analyze results, and optimize future playbooks
- Create and maintain GTM templates, launch dashboards, and feedback loops with product and marketing leads
- Support the CMO with execution of high-priority marketing projects across the business
What you bring
- 4+ years of experience in Product Marketing, GTM strategy, or campaign execution – preferably in fintech, tech, or digital-first industries
- Track record of launching and scaling products or campaigns with measurable results
- Strong project management skills; able to drive execution across multiple teams
- Hands-on experience or clear comfort using AI tools in daily work (e.g., writing briefs, summarizing results, generating creative, automating tasks)
- Ability to simplify complex messages and communicate value clearly to customers
- Data-driven mindset; comfortable working with analytics teams and tools to assess impact
- Bias-for-action and ownership mentality
- Excellent communication and collaboration skills
- Familiarity with agile marketing tools like Asana, Notion, Mixpanel, and Customer.io
Nice to Have
- Experience in Nigerian fintech or digital financial services
- Exposure to customer segmentation, lifecycle marketing, or product-led growth strategies
- Familiarity with growth marketing funnels and campaign measurement frameworks
- Use of AI for performance insight generation, automated comms testing, or cross-channel optimization
BenefitsWhat’s in it for you
- High-impact role across Renmoney’s most important growth initiatives
- Opportunity to build scalable, repeatable GTM processes and launch playbooks
- Fast-paced, cross-functional team culture with clear ownership
- Access to advanced AI, marketing, and data tools
- Competitive salary, benefits, and hybrid working environment
Expected salary:
Location: Nigeria
Job date: Thu, 07 Aug 2025 22:27:54 GMT