ETC Workforce Services Limited is a leading Workforce Management, HR Consulting and Recruitment Organization; Empowering businesses to focus on their core competencies while we handle the complexities of HR, staffing, and operational support. With a client-centric approach, cutting-edge solutions, and a team of dedicated experts, we streamline processes and drive growth, allowing our partners to thrive in today’s competitive landscape.
We are recruiting to fill the position below:
Job Title: Product Marketing Manager
Location: Lagos (Hybrid / Remote)
Job Summary
- Our client organization needs an experienced and skilled Product Marketing Manager to join our team to own and execute our go-to-market strategy.
- This role requires someone who can balance strategic thinking with hands-on execution in a fast-paced, startup environment.
Responsibilities
What You’ll Do:
- Go-To-Market (GTM) Strategy:Develop and lead comprehensive GTM plans for product launches, new features, and market entry initiatives.
- Customer & Market Insights: Conduct deep market research, competitive analysis, and customer interviews to inform product positioning and messaging.
- Campaign Development: Plan and execute multi-channel marketing campaigns (email, social, paid, content, and partnerships) that drive product awareness, engagement, and adoption.
- Marketing Enablement: Create product collateral, pitch decks, landing pages, FAQs, blog posts, and internal documentation that support both the sales team and customer education.
- Data & Impact Tracking: Use data and analytics tools to track campaign performance, customer acquisition, and usage pa erns—then turn insights into actionable strategies.
- Positioning & Messaging: Define compelling product narratives and value propositions for various customer segments across our platform.
- Cross-Functional Collaboration: Work closely with product, design, engineering, sales, and operations teams to align product roadmap with customer needs and ensure successful feature rollouts.
Requirements
What We’re Looking For:
- Bachelor’s degree in Marketing, Communications, Business, or related feld.
- 3–5 years of experience in product marketing, growth marketing, or GTM roles—ideally in tech, SaaS, logistics, or consumer services.Relevant experience may be considered in lieu of a formal degree.
- Proven ability to work autonomously and manage multiple priorities.
- Experience working in fast-paced startup environments or building in unstructured environments.
- Demonstrated success in developing and launching impactful campaigns.
Skills & Attributes:
- Strategic thinker with strong execution skills—you can move from ideation to launch independently.
- Analytical mindset—comfortable interpreting data and deriving insights.
- Strong collaborator who thrives in cross-functional teams.
- High sense of ownership, self-drive, and attention to detail.
- Deep curiosity about customer behaviour and product-market ft. Excellent communication skills—both written and verbal.
Preferred but Not Required:
- Prior experience in delivery, logistics, fintech, or marketplace platforms. Familiarity with tools like Hubspot, Segment, Mixpanel, or similar. Background in marketing for African or emerging markets.
Bonus Points If You:
- Have experience launching products in African markets.
- Are passionate about empowering small businesses and improving digital infrastructure.
- Bring a fun, collaborative spirit to your team.
Benefits
What You’ll Get:
- Opportunity to play a key role in the launch and growth of a high-impact product
- A collaborative and mission-driven startup culture
- Flexible remote work structure
- Growth opportunities in leadership and strategy
How to Apply
Interested and qualified candidates should send their via to: [email protected] using the Job Title as the subject of the email
Application Deadline 20th August, 2025.
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