Job title: Social Media Associate
Company: Pluglink NG
Job description: PlugLinkNG is a creative digital marketing and branding agency based in Lagos, Nigeria. We specialize in helping SMEs, brands, and entrepreneurs build strong identities and lasting digital footprints through innovative, human-centered strategies.We’re not your typical marketing agency. Our team of young, driven professionals is passionate about helping businesses grow and stand out in today’s fast-paced digital landscape. Our mission is to bridge the gap between creativity and ethical marketing, with a focus on authentic storytelling that connects beyond algorithms.At PlugLinkNG, we value a culture where every team member feels seen, heard, and appreciated. We are people-focused, purpose-driven, and committed to both individual and team growth.About the Role
We’re looking for a creative and proactive Social Media Associate to join our team. In this role, you’ll be responsible for creating, curating, and managing content across various social platforms to boost brand visibility and engagement for both PlugLinkNG and our clients. You’ll work closely with our design and strategy teams to craft compelling digital stories that align with our mission of authentic, people-centered marketing.Job Duties:
- Produce high-quality, engaging video content for Pluglink and its clients’ social media platforms.
- Develop creative concepts and execute campaigns that align with the brand and resonate with the various target audiences.
- Stay updated with the latest social media trends and incorporate them into content creation strategies.
- Manage and curate content for social media accounts on Instagram, TikTok, Twitter, and other relevant platforms.
- Schedule and publish posts, ensuring consistent and timely updates.
- Monitor and respond to comments, messages, and mentions, fostering positive engagement with our communities.
- Track and analyze social media metrics to measure the effectiveness of campaigns and content.
- Provide regular reports on social media performance, community growth, and engagement metrics.
- Use data-driven insights to refine strategies and optimize content for better results.
- Work closely with the marketing, design, and product teams to ensure cohesive branding and messaging across all channels.
- Collaborate with influencers and brand ambassadors as necessary.
Job Competencies
Education & Experience
- Bachelor’s degree or other education in Marketing, Communications, Media, or a related field.
- 1-3 years of experience in social media management, content creation, or a related role.
- Proven track record of growing and engaging online communities and social media platforms.
Skills & Competencies
- Exceptional content creation skills, with experience producing video, graphic, and written content for social media.
- Strong understanding of social media platforms (Instagram, TikTok, Twitter, LinkedIn, etc.) and their best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills, with the ability to craft compelling messages and engage diverse audiences.
- Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Creative thinker with a passion for storytelling and building authentic connections.
- Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies.
- Experience working in an agency environment is a plus.
Hiring Steps – What to Expect ?
After submitting your application, all entries will be reviewed and screened. Shortlisted candidates will be contacted for the following interview stages: * Initial Interview: A general conversation to get to know you better. Nothing too serious, don’t worry!
- Skills Interview: Which includes a task to assess your skills and capabilities in relation to the role.
- Culture Fit Interview: We’re particular about hiring great talent that align with our values and team dynamics. This step aims to achieve this.
Successful candidates will receive an offer after the final stage.
Expected salary:
Location: Lagos, Lagos State
Job date: Tue, 24 Jun 2025 22:08:52 GMT