Job title: Social Media Manager Job at ZhouCheng Nigeria Company
Company:
Job description: ZhouCheng Company is a leading digital marketing firm that partners with international clients to promote digital services and enhance brand awareness. We are dedicated to building a strong, talented team that drives our mission forward.We are recruiting to fill the position below:Job Position: Social Media Manager
Job Location: Surulere, Lagos
Employment Type: Full-timeJob Summary
- A Social Media Manager plays a vital role in shaping a company’s online presence and connecting with its audience. Here’s a breakdown of their key responsibilities:
Responsibilities
Strategy and Planning:
- Developing and implementing comprehensive social media strategies that align with overall business goals and marketing objectives.
- Identifying target audiences and tailoring content and campaigns to resonate with them.
- Creating social media calendars and planning content schedules.
- Staying up-to-date with the latest social media trends, tools, and algorithm changes.
- Conducting market research and analyzing competitor activity.
- Setting measurable goals and KPIs for social media performance.
Content Creation and Curation:
- Creating engaging and relevant content, including text posts, images, videos, and stories, optimized for different platforms.
- Ensuring content aligns with the brand’s voice, style, and guidelines.
- Adapting content for various social media platforms and audiences.
- Curating relevant content from other sources to share with the audience.
- Basic graphic design and video editing skills may be required.
Community Management and Engagement:
- Monitoring social media channels for brand mentions, comments, and messages.
- Engaging with followers, responding to inquiries, and fostering discussions.
- Building and nurturing online communities.
- Managing and resolving customer service issues or complaints on social media.
Campaign Management:
- Developing, executing, and managing social media marketing campaigns, including contests, promotions, and giveaways.
- Managing budgets for paid social media advertising.
- Creating and optimizing paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Collaborating with influencers and brand ambassadors to amplify reach and engagement.
Analytics and Reporting:
- Tracking and analyzing social media performance using various analytics tools.
- Monitoring key metrics such as reach, engagement, website traffic, and conversions.
- Identifying trends and insights to optimize social media strategies and content.
- Preparing regular reports on social media performance and ROI for stakeholders.
Other Responsibilities:
- Maintaining a consistent brand voice and image across all social media platforms.
- Collaborating with other marketing team members and departments to ensure brand consistency and campaign alignment.
- Staying informed about new social media features and best practices.
- Managing the social media budget effectively.
- Identifying and addressing potential social media crises or negative feedback.
- Educating other staff on the use of social media and promoting its use within the company (in-house roles).
Essential Skills for a Social Media Manager:
- Strong understanding of various social media platforms and their algorithms.
- Excellent written and verbal communication skills.
- Analytical and problem-solving skills.
- Community management and interpersonal skills.
- Project management and organizational skills.
- Creative thinking and content creation abilities.
- Ability to work independently and as part of a team.
- Adaptability and the ability to stay up-to-date with trends.
- Basic knowledge of graphic design and video editing is often a plus.
Requirements
- Interested candidates should possess an OND / BSc Degree with 0 – 6 years of work experience.
Salary
N250,000 – N300,000 per month.Method of Application
Interested candidates should send their CV and a cover letter to: using the Job Position as the subject of the mail.Similar JobsHottest JobsJob SeekersEmployersTools & ResourcesConnect with usCustomer Care
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Expected salary:
Location: Surulere, Lagos State
Job date: Sun, 27 Apr 2025 01:30:54 GMT