9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.
We are recruiting to fill the position below:
Job Title: Specialist, Youth Segment
Location: Lagos
Job Summary
- The Specialist Youth Segment will contribute to developing and executing strategic plans aimed at increasing subscriber numbers and revenues.
- Responsible for developing cutting-edge initiatives to drive the achievement of business objectives of the Youth Segment.
- The Specialist Youth Segment will be charged with the responsibility of effective product performance monitoring, interpreting results, and taking actions for improvement.
- Responsible for monitoring and reporting on all competitive activities in the market to stay ahead in the Youth Segment.
Roles and Responsibilities
- Identify new market and usage opportunities within the youth segment.
- Develop and execute strategic plans aligned with the departmental objectives.
- Execute initiatives aimed at driving revenue and subscriber base growth of the youth segment.
- Provide input in the development of concepts for promotional campaigns.
- Ensure on-ground marketing activations are designed and implemented successfully pan Nigeria.
- Conduct regular market research to stay updated on evolving trends, competitors’ activities, and emerging opportunities within the youth segment.
- Utilize data analytics to understand customer behavior, preferences, and trends within the youth segment.
- Prepare agreed periodic activity and performance reports for the attention of the Manager Core Products.
- Review all communication materials of all youth segment products and make improvement recommendations.
- Monitor all deployed communication materials of the youth segment such as OOH, Radio Jingles, TVCs, etc., and ensure Brand consistency.
- Facilitate Product training across Regions Nationwide.
- Research into the industry needs (Identify industry gaps) to identify product matching within assigned segment.
- Collaborate with Product Development Team, Brands, PR, Sales, etc. for Product launch.
- Manage relationships across the organization to facilitate timely, qualitative and cost-effective project delivery.
- Contribute to building and maintaining brand strength and TOMA through advertising, media, and other marketing vehicles.
- Manage and Coordinate brand promotion, product launches, and revamps end-to-end.
- Manage relationships with key agencies on an ongoing basis.
- Assist with logistics for awareness campaigns, fairs, and ad-hoc surveys aimed at promoting T2 products and services within the Youth/Teen market segment.
- Responsible for management of existing products and presenting innovative ideas aimed at creating new propositions and related profit streams.
- Other duties as assigned by line manager but within the scope of this job role.
Education and Experience
- Bachelor’s Degree in any relevant field. Relevant Professional Certifications are an advantage.
- 3-5 years’ experience in Telecoms or FMCG, with at least 1 year experience in consumer-focused marketing. Experience in development of Marketing plans, advertising materials, and product life cycle monitoring will be an advantage.
- 2 years’ experience in management of Consumer Segment product(s) within Telecoms industry (Preferred).
- Experience in general segment or micro-segmentation responsibilities either in Telecoms or FMCG (Optional).
- Familiarity with trends in the youth/teen space.
- Understanding of the regional peculiarities and opportunities.
- Knowledge of the full range of T2 products and services portfolio.
- Market & competitors’ knowledge.
- Ability to build business cases.
- Customer focus and complaints handling skills.
- Networking & relationship building skills.
- Flexibility and adaptability.
- Ability to effectively execute both tactical and strategic plans.
- Good understanding of social and digital media.
- Customer segmentation & profiling skills.
- Great communication skills.
- Research, analytics, negotiation & persuasion skills.
- Report writing & data visualization.
Method of Application
Interested and qualified candidates should:
Click here to apply