Job title: National Sales Manager
Company: RS Hunter
Job description: Job Description:Our ClientOur client, an electronics company, seeks to employ a national sales manager.Key Responsibilities:
- Develop and implement nationwide sales strategy and plans for mobile accessories (power banks/chargers/cables) and audio products (speakers/earbuds).
- Identify growth opportunities in emerging channels (e-commerce, campus sales, corporate gifting)
- Conduct competitive analysis of brands to position our products effectively
- Identify new business opportunities, market trends, and customer needs.
- Expand the company’s market presence by acquiring new customers and retaining existing ones.
- Monitor competitor activities and adjust sales tactics accordingly.
- Knowledge of core Business Processes (Outlet Census and Mapping, Route Planning and Alignment, Field Sales, distribution Management, Field Coaching/Training, etc
- Strengthen relationships with key distributors specializing in mobile accessories
- Expand retail presence in: Mobile phone shops, Electronics superstores, Open market networks, Implement *visual merchandising standards* for product displays.
- Recruit, train, and lead a high-performing sales team across Nigeria.
- Set clear sales targets, KPIs, and performance metrics for the team.
- Conduct regular sales meetings, reviews, and coaching sessions.
- Foster a motivated and results-driven sales culture.
- Manage a team of 10+ sales reps and area managers
- Conduct weekly trade visits to monitor POS execution
- Implement *sales incentive programs* to drive sell-out
- Build and maintain strong relationships with key customers, distributors, and partners.
- Develop and execute strategies for B2B and B2C sales growth.
- Oversee distributor performance and ensure compliance with company policies.
- Develop B2B partnerships with: Telcos (MTN, Airtel, Glo) for bundled offerings, E-commerce platforms (Jumia, Konga) for online sales growth, Corporate clients for bulk purchases.
- Monitor sell-through rates by SKU at distributor/retailer level
- Manage inventory turnover to minimize dead stock
- Implement pricing strategies competitive with Chinese brands
- Track sales performance, analyze data, and provide insights to senior management.
- Prepare monthly, quarterly, and annual sales reports.
- Ensure CRM (e.g. Zoho, Salesforce) is effectively utilized for sales tracking.
- Manage budgets, pricing strategies, and promotional campaigns.
- Explore new regions and sectors for business growth.
- Represent the company at industry events, trade shows, and networking forums.
- Collaborate with marketing to align sales strategies with branding efforts.
Requirements
- 5+ years in sales management within mobile accessories/personal audio category.
- Existing relationships with major mobile accessories distributors
- Good/Deep understanding of: Power bank specifications (mAh capacity, PD fast charging), Audio product trends (TWS earbuds, portable speakers), Cable/charger technologies (USB-C, GaN, MFI certification)
- Bachelor’s degree in business administration, Marketing, or related field (MBA preferred).
- Minimum of 8-10 years experience in sales, with at least 5 years in a managerial role (FMCG, telecom, or related industries preferred).
- Market Knowledge: Strong understanding of Nigeria’s business landscape and consumer behavior.
Expected salary:
Location: Lagos, Lagos State
Job date: Thu, 24 Jul 2025 01:24:47 GMT