National Sales Manager

Job title: National Sales Manager

Company: RS Hunter

Job description: Job Description:Our ClientOur client, an electronics company, seeks to employ a national sales manager.Key Responsibilities:

• Develop and implement nationwide sales strategy and plans for mobile accessories (power banks/chargers/cables) and audio products (speakers/earbuds).

• Identify growth opportunities in emerging channels (e-commerce, campus sales, corporate gifting)

• Conduct competitive analysis of brands to position our products effectively

• Identify new business opportunities, market trends, and customer needs.

• Expand the company’s market presence by acquiring new customers and retaining existing ones.

• Monitor competitor activities and adjust sales tactics accordingly.

• Knowledge of core Business Processes (Outlet Census and Mapping, Route Planning and Alignment, Field Sales, distribution Management, Field Coaching/Training, etc

• Strengthen relationships with key distributors specializing in mobile accessories

• Expand retail presence in: Mobile phone shops, Electronics superstores, Open market networks, Implement *visual merchandising standards* for product displays.

• Recruit, train, and lead a high-performing sales team across Nigeria.

• Set clear sales targets, KPIs, and performance metrics for the team.

• Conduct regular sales meetings, reviews, and coaching sessions.

• Foster a motivated and results-driven sales culture.

• Manage a team of 10+ sales reps and area managers

• Conduct weekly trade visits to monitor POS execution

• Implement *sales incentive programs* to drive sell-out

• Build and maintain strong relationships with key customers, distributors, and partners.

• Develop and execute strategies for B2B and B2C sales growth.

• Oversee distributor performance and ensure compliance with company policies.

• Develop B2B partnerships with: Telcos (MTN, Airtel, Glo) for bundled offerings, E-commerce platforms (Jumia, Konga) for online sales growth, Corporate clients for bulk purchases.

• Monitor sell-through rates by SKU at distributor/retailer level

• Manage inventory turnover to minimize dead stock

• Implement pricing strategies competitive with Chinese brands

• Track sales performance, analyze data, and provide insights to senior management.

• Prepare monthly, quarterly, and annual sales reports.

• Ensure CRM (e.g. Zoho, Salesforce) is effectively utilized for sales tracking.

• Manage budgets, pricing strategies, and promotional campaigns.

• Explore new regions and sectors for business growth.

• Represent the company at industry events, trade shows, and networking forums.

• Collaborate with marketing to align sales strategies with branding efforts.

Requirements

• 5+ years in sales management within mobile accessories/personal audio category.

• Existing relationships with major mobile accessories distributors

• Good/Deep understanding of: Power bank specifications (mAh capacity, PD fast charging), Audio product trends (TWS earbuds, portable speakers), Cable/charger technologies (USB-C, GaN, MFI certification)

• Bachelor’s degree in business administration, Marketing, or related field (MBA preferred).

• Minimum of 8-10 years experience in sales, with at least 5 years in a managerial role (FMCG, telecom, or related industries preferred).

• Market Knowledge: Strong understanding of Nigeria’s business landscape and consumer behavior.

Expected salary:

Location: Lagos, Lagos State

Job date: Thu, 24 Jul 2025 01:24:47 GMT

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