Primary Responsibilities

• Works alongside agency teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.
• Plan and execute marketing strategies, campaigns, and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, automation, video, and emerging technologies.
• Work with account teams to help define the scope and recommended approach for marketing and advertising projects.
• Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.
• Prepare Marketing campaign documents.
• Work with the Creative team to plan, implement, and improve account performance aligned with client goals and initiatives.
• Brainstorm with the Creative teams to come up with ideas
• Creating and editing original copies that are accurate, well-researched, and meet Client/Company needs and deadlines.
• Create engaging copies for campaigns, blog posts, social media pages, press releases, etc.
• Work with the team to prepare content calendars.
• Writing, reviewing, editing, and updating content for marketing materials.
• Pitching new ideas that further the Company’s/Client’s objectives.

Key Requirements

• Bachelor’s Degree in English, marketing, or a similar field.
• Minimum of 5 years experience in a similar role.
• Capacity to work independently and collaboratively.
• A proven track record in developing strategic plans that benefit the client
• Experience working in a marketing and Communication Agency
• Ability to work with minimal supervision.
• Ability to prepare an integrated marketing campaign document from start to finish.
• Capacity to work on multiple writing projects simultaneously.