Telemarketer (Digital Sales)

Job title: Telemarketer (Digital Sales)

Company: Alan&Grant

Job description: Job Description:Our client is a leading infrastructure development company in Africa.Key ResponsibilitiesLead Nurturing and Conversion:

• Engage with marketing-qualified leads promptly and effectively, utilizing digital channels (email, SMS, virtual calls) to advance them through the sales funnel.

• Efficiently screen and qualify incoming leads based on predefined criteria while keeping leads engaged and informed.

• Conduct virtual consultations, address client needs, answer questions, and highlight property features.

• Continuously monitor lead interactions and behaviors to assess engagement levels, classifying such as dead leads, cross-sell candidates and upsell opportunities based on activity.

• Develop targeted strategies for each segment, including reactivation campaigns for dead leads and tailored offers for cross-selling and upselling.

Sales Pipeline Management and KPIs:

• Achieve monthly and quarterly sales KPIs, focusing on conversion rates from MQL (Marketing Qualified Lead) to Sales-Qualified Lead (SQL)

• Monitor and report on conversion metrics, identifying bottlenecks or opportunities to improve lead conversion rates.

• Accurately track and update lead information in the CRM system.

• Optimize follow-up and sales processes based on data-driven insights to maximize efficiency and client satisfaction.

Relationship and Conversion:

• Build strong relationships with leads through consistent and meaningful engagement, ensuring an exceptional experience that supports eventual business and referrals.

• Provide valuable insights and feedback to improve sales processes and strategies.

• Work closely with the sales team to ensure a seamless handover of qualified leads.

Digital Tools and CRM Management:

• Maintain updated and detailed records in the CRM, tracking the lead journey and accurately documenting all client interactions, preferences, and potential barriers to closing.

• Leverage CRM analytics to refine engagement strategies, aligning with best practices to improve digital engagement and conversion metrics.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in digital sales, ideally within real estate or property development.

• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and digital sales communication tools.

• Strong interpersonal skills and the ability to build rapport digitally.

• Highly organized with attention to detail in managing the sales pipeline.

• Ability to interpret sales metrics and use insights to enhance sales strategies.

Expected salary:

Location: Lagos, Lagos State

Job date: Fri, 25 Jul 2025 23:54:42 GMT