Summary

• The Marketing/Business Development Executive will be responsible fordriving patient inflow and expanding the facility’s market reach through strategic partnerships and community engagement.

Key Responsibilities

• Strategic Planning: Develop and execute marketing plans and campaigns to enhance the hospital brand and increase awareness of eye care services.
• Partnership Building: Identify and engage withHMOs, corporate organizations, and community groups to establish referral networks.
• Community Outreach: Coordinate health camps, eye screening events, and awareness programs to reach potential patients directly.
• Content Creation: Design and distribute promotional materials like brochures, newsletters, and digital content specifically for eye care.
• Market Research: Conduct competitor analysis and research market trends to identify new business opportunities and optimize service pricing.
• Patient Engagement: Manage patient feedback, handle inquiries about eye procedures, and implement retention strategies to improve satisfaction.
• Reporting: Prepare daily, weekly, and monthly reports on lead generation, conversion rates, and revenue performance.

Requirements

• Education: A Bachelor’s degree in Marketing, Business Administration, or Healthcare Management.
• Experience: Typically 2 – 5 years of proven experience in healthcare marketing, hospital sales, or a similar business development role.

Technical Skills:

• Proficiency in CRM software and Microsoft Office Suite.
• Experience with digital marketing tools and social media platforms.
• Knowledge of medical or eye care terminology is a significant advantage.

Core Competencies:

• Strong negotiation and persuasive abilities to close business deals.
• Exceptional verbal and written communication skills.
• Ability to work independently and meet strict sales targets in a fast-paced environment.
• Regulatory Knowledge: Understanding of patient confidentiality and data protection regulations (e.g.,HIPAA).